Caribbean tourism enters a new strategic phase as latin american demand surges and premium travel reshapes the region

The 2026 Caribbean Travel Trends Report from CHTA and Amadeus reveals the region's tourism is entering a new strategic phase. The focus is shifting from post-pandemic recovery to diversifying demand, attracting higher-value travelers, and extending growth beyond peak seasons. Amidst moderating overseas demand, strategies now center on data-driven targeting and market diversification, boosted by surging Latin American demand and premium travel.