St. Maarten’s tourism brand is strong, but its marketing budget is surely not

St. Maarten's 2026 Country Budget allocates approximately Cg. 3.7 million for marketing via the St. Maarten Tourism Bureau. This budget figure has raised concerns regarding the country's ability to effectively compete within the increasingly aggressive Caribbean tourism market. Despite St. Maarten's current ranking among top regional destinations, the allocated marketing funds are viewed as potentially insufficient to match the expenditures of its competitors. The identified funding level implies a challenge for St. Maarten's future marketing efforts to sustain its market position against better-resourced rivals in the region.