St. Maarten bets on women-led getaways with new “Girls Just Want to Have Fun” initiative

St. Maarten's Ministry of TEATT is launching a new tourism initiative called "Girls Just Want to Have Fun." This program, set for a 2026 rollout, aims to attract more women travelers and women-led group trips to the island. It represents a strategic off-season marketing direction to boost St. Maarten's visitor numbers.